THE STORY
Are you ready to take a trip with me?
So give me your hand, close your eyes and listen to my story.
Salento, 2010.
On the street people hurry to go to the office, some run, others take shelter under the balconies of buildings.
It's a rainy and windy day, summer is over and nature reclaims its seasons.
I see everything from the window, safe, protected from all weather.
I'm in my parents' company, which, ironically, produces raincoats. Even if for the world of fishing and agriculture...
I begin to daydream, as always on the other hand, and I imagine myself at the head of the family business, working on a project that keeps us united, but that above all brings with it a message, our values. , our traditions.
Northern Europe, 5 years later.
Another rainy day, but this time I'm the one on the street and getting wet to the bone.
I look around and no one seems to be in the rush I am.
But why?
I have the answer before my eyes and suddenly I see myself in Mesagne, on that day many years ago.
I'm the same idealist I was then, but I've reached a turning point. Now I know, and I strongly want, that the family business must maintain its roots.
And let all the people dear to me work there, my parents, my aunts.
Maybe you too were able to see what I saw: people didn't run away because they were wearing rain jackets. Isn’t it ironic?
June 2019.
I'm in Mesagne. I returned to my country after more than 10 years.
I put aside all prejudices and overwhelmed everyone with my vision. Nonconformism is a state of mind.
And WOO is not just a brand, but a lifestyle.
